PR, Media & Trade Marketing · Alcohol industry services
UK & International Alcohol Media Data Services
Structured alcohol industry media datasets, coverage reporting and dashboards for the UK and selected international markets.
The commission
What the work covers
Organise published or appropriately licensed alcohol trade media information and client-authorised aggregate campaign reports into structured datasets, reporting tables and dashboards. Projects can cover publication-level coverage records, topics and formats, publisher-reported audience figures, paid placement delivery, spend and aggregate engagement measures across the UK and selected international markets. Agree the countries, regions, languages, publications, channels and reporting periods before work begins.
Record source links, publication and reporting dates, territorial coverage, metric definitions and whether figures are reported, estimated or independently measured. Keep editorial coverage separate from paid placements, identify duplicated or syndicated items where the available data permits, and qualify comparisons between different publishers and platforms. Agree the fields, reporting views, quality checks and update schedule to support consistent media planning and review.
How we approach the work
- Agree the UK and international markets, alcohol topics, media sources, reporting measures, intended users and update frequency.
- Confirm source access and reuse rights, review authorised aggregate reports, and check dates, metric definitions and duplicate handling.
- Deliver the dataset and reporting view with source references, documented checks, limitations and scheduled updates.
Scope and boundaries
Rights to access, store, quote and redistribute media material are confirmed before use; public availability alone does not grant those rights. Outputs use source links, licensed material or applicable lawful exceptions. Client campaign data is kept separate and used only for that client's agreed commission. Individual profiling, personal contact lists, confidential journalistic sources and new tracking are outside this service. Audience estimates and coverage counts do not establish unique reach, public opinion, sales impact or causation. Coverage and updates depend on available sources and the agreed schedule. Independent editorial decisions remain separate. International work is subject to applicable local laws and excludes overseas lobbying, campaigns to influence non-UK public decisions, public-authority representation and arranging those activities through others. Any UK lobbying requires a separate mandate, direct delivery by Alcohol Ltd within the UK and applicable registration and disclosure checks.
Further reading
Related services
- International Media Landscape Reviews
Review published alcohol trade media, audience information and editorial formats in the UK and selected international markets.
- Media Impact Analysis
Assess the reach, relevance and context of alcohol industry media coverage and trade advertising using aggregate evidence.
- Campaign Performance Analysis
Measure alcohol trade campaign delivery, costs and aggregate response against defined commercial objectives.
Scope and independence
Lobbying and representation before public authorities are delivered directly by Alcohol Ltd within the UK and only in relation to UK public bodies. We do not undertake or arrange lobbying of foreign governments, legislatures, regulators or international public bodies, directly, remotely or through intermediaries.
International work covers research, commercial analysis, media, publishing and private-sector trade event support. It excludes campaigns to influence non-UK public decisions, representation to non-UK public authorities and arranging others to provide those services.
Commercial campaigns are reviewed for applicable advertising, audience, territory and claims rules; a trade audience is not a blanket exemption from alcohol advertising restrictions. Media bookings and event suppliers need agreed budgets, permissions and proportionate anti-bribery controls. Event representation covers approved information-only presentations and commercial discussions. It excludes offering or exposing alcohol for wholesale sale, sales negotiation, order-taking, supply and arranging wholesale sales. Event agendas and facilitated discussions exclude exchanges of competitors' non-public pricing intentions, output plans and commercial strategies.
Client approval concerns commissioned deliverables and factual checks. Editors retain responsibility for independent publication, corrections and removal decisions. A commercial commission does not buy favourable independent coverage, the suppression of legitimate reporting, editorial endorsement or control over our policy positions. Confidential journalistic sources are not made available through commercial client approval.
Our regulated editorial material follows the Editors' Code of Practice, including accuracy, distinguishing fact from opinion and conjecture, privacy and timely corrections with due prominence. IPSO regulates editorial material within its remit; it does not approve our consultancy, research, PR or lobbying services. Advertising is clearly identified where applicable.
Appointments require an agreed written brief and checks on the client, conflicts, sanctions and any applicable registration, disclosure, data-use and permission requirements before work begins. Scope, fees and responsibilities are agreed separately, subject to our service and jurisdictional terms.
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