PR, Media & Trade Marketing · Alcohol industry services
Photography, Video & Media Production for the Alcohol Industry
Produce photography, video and edited media for alcohol brands, trade campaigns, publications and business events.
The commission
What the work covers
Plan and produce photography, videography and related media for the alcohol industry within an agreed creative brief. Work can include product and event photography, filming, recorded interviews, video and audio editing, captions and versions prepared for websites, social channels or presentations. Agree locations, contributors, intended audiences, privacy arrangements and usage rights before production.
How we approach the work
- Agree the audience, creative brief, formats, budget and intended use.
- Coordinate the shoot, contributors, permissions and production tasks.
- Edit the agreed assets and complete factual, rights and client approval checks.
Scope and boundaries
Production requires appropriate privacy information, an applicable lawful basis for personal data, contributor releases where needed, location permissions and agreed usage rights. Promotional assets are reviewed for applicable alcohol advertising, age-portrayal and targeting rules, with advertising identified appropriately.
Related services
- Product Launch Support
Coordinate trade launch plans, sales materials and campaign activity for new alcoholic beverages and alcohol brands.
- Trade Event Planning & Representation
Plan alcohol industry trade events, prepare materials and provide commercial event representation in the UK and internationally.
- Expert Content & Technical Writing
Create accurate, accessible expert content on alcohol industry subjects for trade publications, brands and business audiences.
Scope and independence
Lobbying and representation before public authorities are delivered directly by Alcohol Ltd within the UK and only in relation to UK public bodies. We do not undertake or arrange lobbying of foreign governments, legislatures, regulators or international public bodies, directly, remotely or through intermediaries.
International work covers research, commercial analysis, media, publishing and private-sector trade event support. It excludes campaigns to influence non-UK public decisions, representation to non-UK public authorities and arranging others to provide those services.
Commercial campaigns are reviewed for applicable advertising, audience, territory and claims rules; a trade audience is not a blanket exemption from alcohol advertising restrictions. Media bookings and event suppliers need agreed budgets, permissions and proportionate anti-bribery controls. Event representation covers approved information-only presentations and commercial discussions. It excludes offering or exposing alcohol for wholesale sale, sales negotiation, order-taking, supply and arranging wholesale sales. Event agendas and facilitated discussions exclude exchanges of competitors' non-public pricing intentions, output plans and commercial strategies.
Client approval concerns commissioned deliverables and factual checks. Editors retain responsibility for independent publication, corrections and removal decisions. A commercial commission does not buy favourable independent coverage, the suppression of legitimate reporting, editorial endorsement or control over our policy positions. Confidential journalistic sources are not made available through commercial client approval.
Our regulated editorial material follows the Editors' Code of Practice, including accuracy, distinguishing fact from opinion and conjecture, privacy and timely corrections with due prominence. IPSO regulates editorial material within its remit; it does not approve our consultancy, research, PR or lobbying services. Advertising is clearly identified where applicable.
Appointments require an agreed written brief and checks on the client, conflicts, sanctions and any applicable registration, disclosure, data-use and permission requirements before work begins. Scope, fees and responsibilities are agreed separately, subject to our service and jurisdictional terms.
Start a conversation
Tell us what you need to decide or deliver.
Share your objective, markets, intended audience and timing. We can then discuss the scope, outputs and terms of a possible commission.