Alcohol industry services
PR, Media & Trade Marketing for the Alcohol Industry
Plan general PR, media relations, trade campaigns, paid advertising, crisis communications, photography, videography and events for alcohol brands, producers, distributors and industry publishers. Organise media coverage and campaign data into structured reports and dashboards. Cross-cultural communications, international media reviews and cultural exchange trade programmes help businesses share their stories and understand new trade audiences. Work covers domestic UK and selected international markets, subject to applicable local laws and excluding overseas lobbying. Event support includes planning, materials and commercial representation. Agree the audience, channels, budget, approvals and delivery responsibilities in the brief.
Explore our services
Open a service for its scope, possible deliverables and approach.
PR & Communications
4 services
General PR & Media Relations
General PR and media relations for alcohol businesses in the UK and selected international markets, subject to local laws and with no overseas lobbying.
Crisis PR & Communications
Crisis PR and factual communications for alcohol businesses in the UK and selected international markets, subject to local laws.
Cross-Cultural Trade Communications
Adapt alcohol industry trade communications for adult business audiences in the UK and selected international markets.
General Media Services
Produce photography, video and edited media for alcohol brands, trade campaigns, publications and business events.
Media Planning & Analysis
7 services
Media Buying
UK and selected international media buying for alcohol brands, with plans for complex markets, subject to local laws.
Media Planning & Channel Selection
Select trade advertising channels and formats for alcohol brands, with an agreed audience, campaign objective and budget.
International Media Landscape Reviews
Review published alcohol trade media, audience information and editorial formats in the UK and selected international markets.
Media Data Services
Structured alcohol industry media datasets, coverage reporting and dashboards for the UK and selected international markets.
Media Impact Analysis
Assess the reach, relevance and context of alcohol industry media coverage and trade advertising using aggregate evidence.
Campaign Performance Analysis
Measure alcohol trade campaign delivery, costs and aggregate response against defined commercial objectives.
Trade Audience Research
Research the needs of adult alcohol trade audiences, business buyers and industry publication readers through an agreed research brief.
Trade Marketing & Events
5 services
Trade Marketing Strategy
Develop alcohol trade marketing plans for brands, producers and suppliers reaching retail, hospitality and distribution audiences.
Product Launch Support
Coordinate trade launch plans, sales materials and campaign activity for new alcoholic beverages and alcohol brands.
Buyer Presentations & Sales Materials
Prepare alcohol brand presentations, product information and sales materials for buyers, distributors and trade accounts.
Trade Event Planning & Representation
Plan alcohol industry trade events, prepare materials and provide commercial event representation in the UK and internationally.
Cultural Exchange Trade Programmes
Plan reciprocal alcohol industry learning programmes for adult private-sector participants in the UK and selected international markets.
From enquiry to brief
A defined piece of work.
- 1. Define the question. Agree the decision or task, markets, audience and information already available.
- 2. Agree the outputs. Set the format, research or production approach, review stages and any limits on the work.
- 3. Confirm the commission. Record responsibilities, timing, fees and deliverables in the agreed brief.
Scope and independence
Lobbying and representation before public authorities are delivered directly by Alcohol Ltd within the UK and only in relation to UK public bodies. We do not undertake or arrange lobbying of foreign governments, legislatures, regulators or international public bodies, directly, remotely or through intermediaries.
International work covers research, commercial analysis, media, publishing and private-sector trade event support. It excludes campaigns to influence non-UK public decisions, representation to non-UK public authorities and arranging others to provide those services.
Commercial campaigns are reviewed for applicable advertising, audience, territory and claims rules; a trade audience is not a blanket exemption from alcohol advertising restrictions. Media bookings and event suppliers need agreed budgets, permissions and proportionate anti-bribery controls. Event representation covers approved information-only presentations and commercial discussions. It excludes offering or exposing alcohol for wholesale sale, sales negotiation, order-taking, supply and arranging wholesale sales. Event agendas and facilitated discussions exclude exchanges of competitors' non-public pricing intentions, output plans and commercial strategies.
Client approval concerns commissioned deliverables and factual checks. Editors retain responsibility for independent publication, corrections and removal decisions. A commercial commission does not buy favourable independent coverage, the suppression of legitimate reporting, editorial endorsement or control over our policy positions. Confidential journalistic sources are not made available through commercial client approval.
Our regulated editorial material follows the Editors' Code of Practice, including accuracy, distinguishing fact from opinion and conjecture, privacy and timely corrections with due prominence. IPSO regulates editorial material within its remit; it does not approve our consultancy, research, PR or lobbying services. Advertising is clearly identified where applicable.
Appointments require an agreed written brief and checks on the client, conflicts, sanctions and any applicable registration, disclosure, data-use and permission requirements before work begins. Scope, fees and responsibilities are agreed separately, subject to our service and jurisdictional terms.
Start a conversation
Tell us what you need to decide or deliver.
Share your objective, markets, intended audience and timing. We can then discuss the scope, outputs and terms of a possible commission.